不到共同的办法，他们（“只有我们遵循的原则是只有两个字：不说废话。”）并没有阻止他们的是俄罗斯领先的设计工作室。拥有超过200名工作人员，他们与该国最大的corporates一些（Yandex（大搜索引擎）和俄罗斯天然气工业公司（能源巨头）
不到共同的办法，他们（“只有我们遵循的原则是只有两个字：不说废话。”）并没有妨碍成功或大小。 +200一个与该国最大的corporates包括
Yandex
工作团队（最大的门户网站和最流行的搜索引擎）和
俄罗斯天然气工业公司
（俄罗斯最大的公司）。
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Ever since a Ukrainian designer friend of mine mentioned them I’ve always had a fascination with Art Lebedev Studio, a design company based out of Moscow.
Whether it’s their consitution, the impressive Optimus Maximus Keyboard or their diversity of work there is always something inspiring to browse at on their site.
Their less than common approach (”The only principle we follow is just two words: No bullshit.”) has not prevented them from being Russia’s leading design studio. With a team of over 200 they work with some of the country’s largest corporates (Yandex (big search engine) and Gazprom (energy giant)
Ever since a Ukrainian friend mentioned them I regularly drop in on the website of Art Lebedev Studio, Russia’s leading design studio.
Whether it’s their constitution, product design (see Optimus Maximus Keyboard, GLONASS Satnav) or their diversity of work there is always something inspiring to browse. Of particular interest is the process section that accompanies each project.
Their less than common approach (”The only principle we follow is just two words: No bullshit.”) has not hindered success or size. A team of +200 work with the country’s largest corporates including Yandex (largest portal and most popular search engine) and Gazprom (largest company in Russia).
Both sites proudly display Art Lebedev’s logo and link at the bottom of their pages. I like the way these projects sit equally alongside fridge magnets or an identity for a baby club in their portfolio.
The studio founder has clearly succeeded in passing down and maintaining his design ideals and approach to running a company. I’d like to know how they juggle their approach with client’s differing views on online marketing. The only interview I could find points to a negative attitude to SEO and marketing.
Most recently I was drawn to a website design for a luxury hotel, the Felix Zawojski. The site has been crafted with wonderful attention to detail. Take a look at these sketches and renderings, view panoramas or watch footage of The Great Train Robbery in every room.
The identity creation points to guests feeling as though they belong to a royal family – the website design certainly serves up a luxurious experience. However, you won’t find an online booking facility, e-newsletter sign up or special offers.
Perhaps that lends itself to the exclusivity. Although, with such care taken to educate and pamper the visitor, surely these features would further help retain and convert site prospects?
(“Design Will Save the World” is the studio’s motto)
我们很多管理，为客户的电子邮件营销活动，直接或与
旅游公关
和营销机构密切合作。
只要消费者有针对性的电子邮件，这些还包括深入到媒体和贸易活动数目远。对于我们发现与图像短篇小说和阅读链接后者帮助制定除了电子邮件与文本里姆斯和图像的压缩。
我已经谈到过，关于
一个主题行的重要性
，激发兴趣，打开电子邮件。
是我们一直在执行更晚
是
A
/ B测试的主题行
。两个主题行的创建 - 对用户收到主题列表的子集A线，另一集接收主题行二
然后双方为在一段时间内监测的开放率。在主题行最领先的开放是赢家和所有其余人选择收到此主题行。
这是一个
简单快捷
的方法，让您的内容被读一个更大的机会。而不是打开率，可以通过确定的点击率最高的得奖主题行。
或使用A / B测试，以测试不同的'从'名称或电子邮件的内容本身。请确保您的联系电子邮件广告系列的任何分析软件以获得全面的了解。
图1。 x轴 - 时间，Y轴 - 打开率。主题行阿 - 红色和主题B线 - 蓝
上面的图表显示了实施这一工作
受益
。红色主题行是第一个选择。
经过说服客户尝试A / B测试，他们创建了第二个主题行，以蓝色显示。
第二主题行中
表现出极大
的开放率方面的第一。
了解更多关于我们
的旅行电子邮件营销
服务和过去的工作。
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We manage numerous email marketing campaigns for our clients, either directly or working closely with travel PR and marketing agencies.
As well as consumer targeted emails these also include a number of campaigns reaching out to the media and trade. For the latter we’ve found short stories with images and read on links help set the emails apart from ones with reams of text and uncompressed images.
I’ve talked before about the importance of a subject line to stimulate interest to open the email.
Something we’ve been implementing more of late is A/B testing for subject lines. Two subject lines are created – a subset of the subscriber list receives Subject Line A, another subset receives Subject Line B.
The open rates of both are then monitored for a period of time. The subject line that leads to the most opens is selected as the winner and all remaining recipients receive this subject line.
It’s a simple and quick way to give your content a greater chance of being read. Instead of open rates, one can determine the winning subject line by the highest click through rates.
Or use A/B testing to test different ‘From’ names or email content itself. Make sure you link your email campaigns to whatever analytics software to get the full picture.
Figure 1. x axis - time, y axis - open rates. Subject line A - red and Subject line B - blue
The above diagram demonstrates the benefit of carrying this out. The red subject line was the first one chosen.
After convincing the client to try A/B testing, they created a second subject line, shown in blue.
The second subject line greatly out performed the first in terms of open rate.
Read more about our travel email marketing services and past work.
的主题“内容”来了时间，时间对网络的存在再次讨论。我不知道谁创造了“内容为王”，但我的客户继续发问：是旅行和旅游内容国王？
答案是，毫无疑问，
是的
-特别是对于小公司和有限的网上业务的机构。当然，还有的免费内容，指出存在大量-和像
维基旅行
和
孤独星球
论坛网站的流量数字看，免费的内容是绝不会改变。但是，网站上的内容是你的车现在您的消息，描述你的品牌。如果你能够提供网上预订，或至少直接的客户联系信息，内容可能是您和预约的最后立场。考虑：
- 一个愤怒的母亲无法破解，如果您的旅游产品是适合儿童将决定书的东西。更糟的是，如果在您的竞争对手的网站更清晰，他们可能会出售，而不是你。
- 最后一分钟的客户谁没有看到您的联系方式无法拨打电话，看看是否还有一个额外的订舱。
- 转介客户访问您的照片库，并决定不书，是因为图像并不反映他的朋友的经验介绍。
关于这两种情景最糟糕的是两个方面：1）你将永远不会知道它发生了，2）的问题是容易解决。
这里有一些简单的问题您可以要求在浏览您的内容。你喜欢你的答案回来吗？
- 是否容易找到所有的与您联系（电话，电子邮件，邮递）提供的媒介？
- 是否容易看到提供的服务类型，在提供和使用详情/成本？
- 是图像或视频专业和反映您提供现实（在这种情况下，少即是多。）
- 你显示重要的认证信息？
欧洲在线旅游市场，便有望达到670亿欧元2009年（
来源：eMarketer.com），
更别说在美国爆炸成功。你的网上业务发送邮件中应注意什么？内容
是
在旅游和国王，所以我希望答案是肯定的。
照片由
jenlight。
安迪海斯是一家专业旅行作家和摄影师在苏格兰爱丁堡的基础。他帮助在旅游观光的小型企业拥抱的在线技术。要了解更多信息，请访问他的网站，
分享经验
，你可以下载他最近电子书免费拷贝，
为起飞准备：7常见的错误时作出的企业上网
。
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The topic of “content” comes up time and time again in discussions about online presence. I’m not sure who coined the phrase “content is king,” but I have customers continuing to ask the question: Is Content King in Travel and Tourism?
The answer is, without a doubt, yes – especially for smaller outfits and organisations with limited online presence. Sure, there is plenty of free content out there – and judging by the traffic numbers of sites like Wikitravel and the forums on Lonely Planet, free content is here to stay. But the content on your site is your vehicle to present your message and portray your brand. And if you offer the ability to book online or at least direct customers to contact info, the content might be the last stand between you and a booking. Consider:
- a frustrated mother can’t decipher if your tour offering is suitable for children will decide to book something else. Worse, if it is clearer on your competitor’s site, they might get the sale instead of you.
- a last minute client who doesn’t see your contact information cannot call to see if there is space for an extra booking.
- a referral customer visits your photo gallery and decides not to book because the images don’t reflect the experience his friend described.
The worst part about each of these scenarios is two-fold: 1) you’ll never know that it happened, and 2) the problems were easy to fix.
Here are some easy questions you can ask while browsing your content. Do you like the answers you get back?
- Is it easy to find all the available mediums for contacting you (phone, email, post)?
- Is it easy to see the types of services available, the details on the offering, and availability/cost?
- Are images or video professional and reflect the reality of your offering (In this case, less is more.)
- Do you display important certification information?
The European online travel market alone is expected to reach EUR 67 billion in 2009 (source: eMarketer.com) , never mind the exploding success in the US. Is your online presence sending the message it should? Content is king in travel and tourism, so I hope the answer is yes.
Photo courtesy of
jenlight.
Andy Hayes is a professional travel writer and photographer based in Edinburgh, Scotland. He helps small businesses in travel & tourism embrace online technologies. To learn more, visit his website, Sharing Experiences where you can download a free copy of his recent eBook, Preparing for Takeoff: 7 Common Mistakes Businesses Make when Going Online.
我们已经发起了马辛德拉民宿博客，提供高品质
的印度家庭住宿
。
该博客是为了赞美和发现印度 - 鼓励游客体验不同的东西。
让我们知道您的想法 - 我们很乐意的反馈。
重点包括：
随着设计和开发我们还与内容创作和推广博客帮助。
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We’ve launched a blog for Mahindra Homestays, offering high quality Indian Homestays.
The blog is all about celebrating and discovering India – encouraging travellers to experience something different.
Let us know what you think – we’d love the feedback.
Highlights include:
Along with the design and development we’re also helping with content creation and blog promotion.
显然不是写在我们的博客！
为此道歉 - 我们已经非常繁忙，精力集中在最近的客户一系列项目的能源。这包括网站，以促进以色列埃拉特。访问
www.Explore - Eilat.com
-见下面的截图。
我们也开始了一个新的发展点旅游网站的过程 - 它在线框阶段的，但会加强我们与主站博客整合。
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Clearly not writing on our blog!
Apologies for that – we’ve been extremely busy and concentrating our energy on a flurry of recent client projects. This includes a site to promote Eilat in Israel. Visit www.Explore-Eilat.com – see screenshot below.
We’ve also started the process of developing a new Dot Tourism site – it’s in the wireframe stage but will tighten up the integration of our blog with main site.
这是在这里了！我将在世界旅游市场下周 - 下降我行如果你想结交了。
也将出席周二晚上的
旅游BlogCamp。
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It’s here again! I’ll be at the World Travel Market next week – drop me a line if you’d like to meet up.
Will also be attending the Travel BlogCamp on Tuesday evening.
更多的评论和我们
Twitter的
联系，采取-借口缺乏博客帖子，我们遇到了很多大客户的工作量。膝关节在搜索引擎优化审计和PPC系列深。但是，一切都很好！
退房
Alex的博客
或浏览新
Travolution网站
和
博客
，为近期的在线旅游的见解。
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More commentary and links taken from our Twitter – excuse the lack of blog posts, we’re experiencing a large client workload at the moment. Knee deep in SEO audits and PPC campaigns. But it’s all good!
Check out Alex’s blog or browse the new Travolution site and blog for recent online travel insights.
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