turizam marketing blog, online marketing i odredište za putovanje i gostoprimstvo, internet i digitalne iskustva

Design Will Save The World And Luxury Hotel Web Design

Ever since a Ukrainian designer friend of mine mentioned them I’ve always had a fascination with Art Lebedev Studio, a design company based out of Moscow.

Whether it’s their consitution, the impressive Optimus Maximus Keyboard or their diversity of work there is always something inspiring to browse at on their site.

Their less than common approach (”The only principle we follow is just two words: No bullshit.”) has not prevented them from being Russia’s leading design studio. With a team of over 200 they work with some of the country’s largest corporates (Yandex (big search engine) and Gazprom (energy giant)

Ever since a Ukrainian friend mentioned them I regularly drop in on the website of Art Lebedev Studio, Russia’s leading design studio.

Whether it’s their constitution, product design (see Optimus Maximus Keyboard, GLONASS Satnav) or their diversity of work there is always something inspiring to browse. Of particular interest is the process section that accompanies each project.

Their less than common approach (”The only principle we follow is just two words: No bullshit.”) has not hindered success or size. A team of +200 work with the country’s largest corporates including Yandex (largest portal and most popular search engine) and Gazprom (largest company in Russia).

Both sites proudly display Art Lebedev’s logo and link at the bottom of their pages. I like the way these projects sit equally alongside fridge magnets or an identity for a baby club in their portfolio.

The studio founder has clearly succeeded in passing down and maintaining his design ideals and approach to running a company. I’d like to know how they juggle their approach with client’s differing views on online marketing. The only interview I could find points to a negative attitude to SEO and marketing.

Most recently I was drawn to a website design for a luxury hotel, the Felix Zawojski. The site has been crafted with wonderful attention to detail.  Take a look at these sketches and renderings, view panoramas or watch footage of The Great Train Robbery in every room.

The identity creation points to guests feeling as though they belong to a royal family – the website design certainly serves up a luxurious experience. However, you won’t find an online booking facility, e-newsletter sign up or special offers.

Perhaps that lends itself to the exclusivity. Although, with such care taken to educate and pamper the visitor, surely these features would further help retain and convert site prospects?

(“Design Will Save the World” is the studio’s motto)

A / B testiranje Za E-mail marketing

Mi upravljati brojnim e-mail marketing kampanje za naše klijente, bilo direktno ili blisko surađuje s putovanja PR i marketinške agencije.

Kao potrošač ciljane poruke te također uključuju broj kampanja dopire do medija i trgovina. Za posljednje pronašli smo kratke priče sa slikama i pročitati na linkove pomoći postaviti e-mailove, osim one s reams teksta i nekomprimirane slike.

Prije nego sam govorio o važnosti subject line to potaknuti interes za otvaranje e-mail.

Nešto smo se provodi još od kada je A / B testiranje za predmet linije. Dvije linije predmet su stvorene - podskup liste pretplatnika dobiva Subject Line, drugi podskup prima Subject Line B.

Otvorene obje stope su tada prati za vrijeme. Predmet koji vodi do najviše otvara se odabrani kao pobjednik a svi ostali prijemljiv primiti ovu temu linije.

To je jednostavan i brz način dati svoj sadržaj veće šanse da budu čitali. Umjesto otvorenog stopa, može se odrediti ljubazan subjekt crta od najviše cijene po kliku.

Ili koristite / B testiranje testiranje različitih 'Od' imena ili e-mail samog sadržaja. Pobrinite se da povezati svoju e-mail kampanja kako bi bilo Analytics softver da biste dobili potpunu sliku.

Slika 1. os x - vrijeme, y osi - otvoren stope. Tema linija - crvena i Subject linija B - plava

Iznad dijagram pokazuje korist od knjigovodstvene ovo. Crvena linija predmet je prvi izabrani.

Nakon što je uvjerljivo klijent pokušati A / B testiranja, oni su stvorili drugi subject line, prikazani u plavom.

Drugi redak subject uvelike se izvodi prvi u smislu otvorenih lista.

Pročitajte više o našem putovanju e-mail marketing usluge i dosadašnjem radu.

A/B Testing For Email Marketing

We manage numerous email marketing campaigns for our clients, either directly or working closely with travel PR and marketing agencies.

As well as consumer targeted emails these also include a number of campaigns reaching out to the media and trade. For the latter we’ve found short stories with images and read on links help set the emails apart from ones with reams of text and uncompressed images.

I’ve talked before about the importance of a subject line to stimulate interest to open the email.

Something we’ve been implementing more of late is A/B testing for subject lines. Two subject lines are created – a subset of the subscriber list receives Subject Line A, another subset receives Subject Line B.

The open rates of both are then monitored for a period of time. The subject line that leads to the most opens is selected as the winner and all remaining recipients receive this subject line.

It’s a simple and quick way to give your content a greater chance of being read. Instead of open rates, one can determine the winning subject line by the highest click through rates.

Or use A/B testing to test different ‘From’ names or email content itself. Make sure you link your email campaigns to whatever analytics software to get the full picture.

Figure 1. x axis - time, y axis - open rates. Subject line A - red and Subject line B - blue

The above diagram demonstrates the benefit of carrying this out. The red subject line was the first one chosen.

After convincing the client to try A/B testing, they created a second subject line, shown in blue.

The second subject line greatly out performed the first in terms of open rate.

Read more about our travel email marketing services and past work.

Sadržaj je King u Putovanja i turizam?

Temu "sadržaja" dolazi gore vrijeme i vrijeme opet u raspravama o on-line prisutnost. Nisam siguran koji je skovao izraz "sadržaj je kralj", ali kupci i dalje sam postaviti pitanje: Da li je sadržaj u King Putovanja i turizam?

Odgovor je, bez sumnje, da - osobito za manje odjeće i organizacije s ograničenim online prisutnost. Naravno, postoji puno slobodnog sadržaja vani - a sudeći prema broju promet web lokacije kao što Wikitravel i forume na Lonely Planet, slobodan sadržaj je ovdje da ostane. Ali sadržaj na Vašoj web lokaciji je vaše vozilo predstaviti svoju poruku i oslikati vaš brand. A ako vam ponuditi mogućnost Rezervirajte online ili barem izravno kupcima na kontakt informacije, sadržaj bi mogao biti posljednji stoji između vas i rezervacije. Razmislite:

• frustriran majka ne može dešifrirati ako vaš turneju nudeći je pogodna za djecu će se odlučiti i rezervirati nešto drugo. Još gore, ako je jasnije na Vaše konkurencije stranicama, oni mogu dobiti prodaju umjesto vas.
• last minute klijent koji se ne vide vaše kontakt podatke ne može pozvati da li ima prostora za dodatni rezervacije.
• Vaše preporuke kupca posjeta foto galerija i odluči da ne knjige, jer slike ne odražavaju iskustvo njegov prijatelj opisao.

Najgori dio o svakom od ovih scenarija je dvojaka: 1) da više nikada nećete znati da se dogodilo, i 2) problemi su lako popraviti.

Ovdje su neke lako pitanja možete postaviti tijekom pregledavanja Vašeg sadržaja. Sviđa li vam odgovore dobijete nazad?

• Je li lako pronaći sve dostupne sredstava za Vas kontaktirati (telefon, e-mail, pošta)?
• Je li lako vidjeti vrste usluga, detalji na koje nude, te dostupnost / cijena?
• Jesu li slike ili video profesionalne i odražavaju stvarnost vašeg nude (U ovom slučaju, manje je više.)
• Da li prikaz važnih informacija certifikaciju?

Europski online travel tržište sama se očekuje do 67 milijardi eura 2009 (izvor: eMarketer.com), nikad ne eksplodira um uspjeh u SAD-u. Je li online svoju prisutnost slanje poruka treba? Sadržaj je kralj na putovanja i turizam, pa se nadam odgovor je da.

Andy Hayes je profesionalni putopisac i fotograf sa sjedištem u Edinburghu, Škotska. On pomaže malim poduzetnicima u zagrljaj Travel & Tourism on-line tehnologija. Da biste saznali više, posjetite njegovu web stranicu, razmjene iskustava gdje možete preuzeti besplatan primjerak njegove nedavne eBook, Priprema za Visina: 7 Običan Pogreška Businesses Provjerite kada Going online.

Is Content King in Travel and Tourism?

The topic of “content” comes up time and time again in discussions about online presence. I’m not sure who coined the phrase “content is king,” but I have customers continuing to ask the question: Is Content King in Travel and Tourism?

The answer is, without a doubt, yes – especially for smaller outfits and organisations with limited online presence. Sure, there is plenty of free content out there – and judging by the traffic numbers of sites like Wikitravel and the forums on Lonely Planet, free content is here to stay. But the content on your site is your vehicle to present your message and portray your brand. And if you offer the ability to book online or at least direct customers to contact info, the content might be the last stand between you and a booking. Consider:

• a frustrated mother can’t decipher if your tour offering is suitable for children will decide to book something else. Worse, if it is clearer on your competitor’s site, they might get the sale instead of you.
• a last minute client who doesn’t see your contact information cannot call to see if there is space for an extra booking.
• a referral customer visits your photo gallery and decides not to book because the images don’t reflect the experience his friend described.

The worst part about each of these scenarios is two-fold: 1) you’ll never know that it happened, and 2) the problems were easy to fix.

Here are some easy questions you can ask while browsing your content. Do you like the answers you get back?

• Is it easy to find all the available mediums for contacting you (phone, email, post)?
• Is it easy to see the types of services available, the details on the offering, and availability/cost?
• Are images or video professional and reflect the reality of your offering (In this case, less is more.)
• Do you display important certification information?

The European online travel market alone is expected to reach EUR 67 billion in 2009 (source: eMarketer.com) , never mind the exploding success in the US. Is your online presence sending the message it should? Content is king in travel and tourism, so I hope the answer is yes.

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Photo courtesy of jenlight.

Andy Hayes is a professional travel writer and photographer based in Edinburgh, Scotland. He helps small businesses in travel & tourism embrace online technologies. To learn more, visit his website, Sharing Experiences where you can download a free copy of his recent eBook, Preparing for Takeoff: 7 Common Mistakes Businesses Make when Going Online.

Blog za Mahindra Homestays

Mi smo pokrenuli blog za Mahindra Homestays, koji nude visoku kvalitetu indijski Homestays.

Blog je sve o slavi i otkrivanje Indija - potiče putnike u doživjeti nešto drugačije.

Recite nam što mislite - mi volio bih komentar.

Highlights include:

• Serija Things To Do videa. Delhi, Jaipur, Agra, Wayanad, Cochin, Kewzing i Udaipur.
• Mjesečni foto natječaj
• Video ture u Homestays
• Posebne ponude
• Pregled nad najnovijim homestays

Uz dizajn i razvoj i mi smo uz pomoć stvaranja sadržaja i blog promociju.

Blog for Mahindra Homestays

We’ve launched a blog for Mahindra Homestays, offering high quality Indian Homestays.

The blog is all about celebrating and discovering India – encouraging travellers to experience something different.

Let us know what you think – we’d love the feedback.

Highlights include:

• Series of Things To Do articles. Delhi, Jaipur, Agra, Wayanad, Cochin, Kewzing and Udaipur.
• Monthly photo competition
• Video tours of the Homestays
• Special offers
• Previews of the latest homestays

Along with the design and development we’re also helping with content creation and blog promotion.

Što smo do

Jasno je da ne pišem na našem blogu!

Isprike za to - mi smo bili jako zauzet i koncentriraju energiju na nalet nedavnih projekata klijenta. To uključuje i stranice za promicanje Eilat u Izraelu. Posjetite www.Explore-Eilat.com - vidi snimka ekrana ispod.

Također smo pokrenuo proces razvoja novih Dot Turizam mjestu - to je u Wireframe fazi, ali će se stegnuti gore integraciju naše blog s glavne stranice.

What we’ve been up to

Clearly not writing on our blog!

Apologies for that – we’ve been extremely busy and concentrating our energy on a flurry of recent client projects.  This includes a site to promote Eilat in Israel. Visit www.Explore-Eilat.com – see screenshot below.

We’ve also started the process of developing a new Dot Tourism site – it’s in the wireframe stage but will tighten up the integration of our blog with main site.

Linkovi 07.11.08 & WTM

It's here again! Ja ću se na World Travel Market sljedeći tjedan - ispadne mi linija, ako želite u susret.

Bit će također prisustvovati Travel BlogCamp u utorak navečer.

• SEO uvjeti i bogat sadržaj - mogu li oni ikada biti prijatelji? Http://tinyurl.com/5mf85c s putopisa fokus
• 50 + Must read Web dizajn za PI, upotrebljivosti i SEO Articles http://tinyurl.com/64qvqx
• Kajak dobio 62% glasova za najbolji turistički portal za jeftine karte preko na zadnjih Lifehacker anketa http://tinyurl.com/6kfu2q
• Ne baš iznenađujuće s obzirom PI praćenje PPC & SEM - Od IAB "SEO prioritet turistički sektor" http://tinyurl.com/6nay8j
• Za Apps LinkedIn pokrenuta - TripIt čini se da je prvi putuju jedna http://tinyurl.com/5aux88
• Zajednice kriknuti za najbolji turistički web stranice na Lifehacker http://tinyurl.com/6kq3as
• Od interesa za UK'ers - Google Testiranje Post Code Search Kutije http://tinyurl.com/6jgfen
• Dovoljno je otići sa Google Earth za iPhone, vrlo impresivan http://tinyurl.com/62 × 3ek
• Neville uspoređuje komunikacija pristup JetBlue i BA te njihovih terminal otvorima. Http://tinyurl.com/67llrr

Links 07.11.08 & WTM

It’s here again! I’ll be at the World Travel Market next week – drop me a line if you’d like to meet up.

Will also be attending the Travel BlogCamp on Tuesday evening.

• SEO terms and rich content – can they ever be friends? http://tinyurl.com/5mf85c with a travel writing focus
• 50+ Must Read Web Design for ROI, Usability and SEO Articles http://tinyurl.com/64qvqx
• Kayak received 62% of the vote for best travel site for cheap tickets over at the recent Lifehacker poll http://tinyurl.com/6kfu2q
• Not really surprising given ROI tracking of PPC & SEM – From the IAB “SEO top priority for travel sector” http://tinyurl.com/6nay8j
• Apps for LinkedIn launched – TripIt seems to be the first travel one http://tinyurl.com/5aux88
• Community shout out for the best travel web sites on Lifehacker http://tinyurl.com/6kq3as
• Of interest to UK’ers – Google Testing Post Code Search Boxes http://tinyurl.com/6jgfen
• Just had a go with Google Earth for the iPhone, very impressive http://tinyurl.com/62×3ek
• Neville compares the communication approach of JetBlue and BA and their respective terminal openings. http://tinyurl.com/67llrr

Novosti i linkovi 24.10.08

Više komentar i poveznice preuzete iz naše Twitter - isprika nedostatak blogu, mi smo doživljava veliki klijent posla u ovom trenutku. Knee deep in revizije SEO i PPC kampanja. But it's all good!

Check out Alex's blog ili pregledavati nove Travolution site i blog za online travel novije uvide.

• Dobre savjete i savjete na unutarnjim stranicama pretraživanja http://tinyurl.com/44oxt8
• Uredan kategorizacija pet Social Media sfere http://tinyurl.com/49j9cx
• 'Dodavanje socijalne linkove na e-mailove: što i gdje?' Http://tinyurl.com/6q5rz3
• Bio sam svjestan značajne razlike u PPC vs SEO potrošiti, ali nije ostvariti zaljevu bila je tako velika http://tinyurl.com/56udo7
• Radost! Big Google Analytics dogradnja - dobiti Lowdown na TechCrunch http://tinyurl.com/5v8vu4
• To je vrijeme za putovanje sadržaj 2,0 http://tinyurl.com/6xhedr
• Velik savijeti Kevin 'Travel SEO - Kako ciljati Searchers Pravo na pozornici od kupovnog ciklusa' http://tinyurl.com/6frzoj

News and Links 24.10.08

More commentary and links taken from our Twitter – excuse the lack of blog posts, we’re experiencing a large client workload at the moment. Knee deep in SEO audits and PPC campaigns. But it’s all good!

Check out Alex’s blog or browse the new Travolution site and blog for recent online travel insights.

• Good tips and advice on internal site searches http://tinyurl.com/44oxt8
• Neat categorisation of five Social Media spheres http://tinyurl.com/49j9cx
• ‘Adding social links to emails: what and where?’ http://tinyurl.com/6q5rz3
• I was aware of a significant difference in PPC vs SEO spend but didn’t realise the gulf was so great http://tinyurl.com/56udo7
• Joy! Big Google Analytics upgrade – get the lowdown at TechCrunch http://tinyurl.com/5v8vu4
• It’s time for travel content 2.0 http://tinyurl.com/6xhedr
• Great tips from Kevin ‘Travel SEO – How to Target Searchers at the Right Stage of the Buying Cycle’ http://tinyurl.com/6frzoj

Linkovi 15.10.08

• Top 21 e-mail marketing izvori informacija http://tinyurl.com/39ngzw
• Ten Hot Tips for Successful Online Travel Marketing - Part 1 http://tinyurl.com/4f6vt4 Part 2 http://tinyurl.com/3hnlqv
• Travel PPC: 10 načina da poboljšate Vaše kampanje. Http://tinyurl.com/3jjo4x
• Google dodaje više oglasa http://tinyurl.com/49vcb2
• Hotel usluga po iPhone ili iPod Touch http://tinyurl.com/3wkuqm
• Social Media Supremo Chris Brogan postove "Turizam ureda i Blogeri 'http://tinyurl.com/4tsofy

Links 15.10.08

• Top 21 email marketing information sources http://tinyurl.com/39ngzw
• Ten Hot Tips for Successful Online Travel Marketing – Part 1 http://tinyurl.com/4f6vt4 Part 2 http://tinyurl.com/3hnlqv
• Travel PPC: 10 Ways to Improve Your Campaign. http://tinyurl.com/3jjo4x
• Google adds more ads http://tinyurl.com/49vcb2
• Hotel service by iPhone or iPod Touch http://tinyurl.com/3wkuqm
• Social media supremo Chris Brogan posts ‘Tourism Bureaus and Bloggers’ http://tinyurl.com/4tsofy

Linkovi 06.10.08

• Cijela Travel ispaljen eco-prijazan ocjena sistema za hotelijerstvo http://tinyurl.com/3ln93e
• Online rezervacije putovanja: Šta utječe na potrošače? Http://tinyurl.com/43abuv
• Predivan svijet višejezičnih SEO http://tinyurl.com/47svg3
• Samo se pridružio to Ning powered mreža - 'Turizam 2,0 Stručni Networking Grupa' http://tourism2point0.ning.com/
• Turista ne vjerujete korisničko generirani sadržaj

Links 06.10.08

• Whole Travel launches eco-friendly rating system for hotels http://tinyurl.com/3ln93e
• Online travel booking: What influences consumers? http://tinyurl.com/43abuv
• The wonderful world of multilingual SEO http://tinyurl.com/47svg3
• Just joined this Ning powered network – ‘A Tourism 2.0 Professional Networking Group’ http://tourism2point0.ning.com/
• Holidaymakers do not trust user generated content

Linkovi 25.09.08

• Dobra Q & Kao Skyscanner CEO http://tinyurl.com/3jequd
• Long overdue - www.thetrainline.com je redizajniran (UK željezničke karte trgovac na malo)
• Online PR'ers - Yotify, Google Alerts zamjene? Http://tinyurl.com/4v6de5
• Handy forum za one koji su uključeni u svezi putovanja Affiliate marketing http://tinyurl.com/45f782
• Dobra ideja - Novi Zeland hotel puts skeniranje knjiga gostiju online http://tinyurl.com/4p2cs2
• Kako staviti vaše web stranice na Google News - http://tinyurl.com/4yl96x
• Odličan primjer je potaknuta e-mail (dobrodošli poruke ili prijave potvrda) iz moo.com http://tinyurl.com/4wz685
• Holiday industrije bluesa iz marketinga Tjedan http://tinyurl.com/4j4qfd
• Mobile Google Maps Dodaje Street View, pješačke smjerove http://tinyurl.com/4dqztn

Links 25.09.08

• Good Q&As with Skyscanner CEO http://tinyurl.com/3jequd
• Long overdue – www.thetrainline.com has been redesigned (UK train ticket retailer)
• Online PR’ers – Yotify, Google alerts replacement? http://tinyurl.com/4v6de5
• Handy forum for those involved in travel related affiliate marketing http://tinyurl.com/45f782
• Good idea – New Zealand hotel puts scans of guest book online http://tinyurl.com/4p2cs2
• How to put your website on Google News – http://tinyurl.com/4yl96x
• Great example of triggered email (welcome messages or signup confirmations) from moo.com http://tinyurl.com/4wz685
• Holiday industry’s blues from Marketing Week http://tinyurl.com/4j4qfd
• Google Maps Mobile Adds Street View, Walking Directions http://tinyurl.com/4dqztn