Sign up for a FREE mloovi account now
Your world awaits!
Tuco Requena
http://feeds.feedburner.com/tucorequena
Translated from: Spanish to English
Of how the artist "myth " became an artist "job "
This is my Ten Commandments on the new artist-musician to be held in the coming years:
1) The new musical artist is not famous in the world and few are widely known nationally. You can become famous in the circuits of his style and most will have a fan base not more than 1,000 people. Will artists "local ". He died the artist "myth " of the twentieth century.
2) The new musical artist is the director of his own company. He or they will decide the work to develop within the group and must commit in writing to perform them effectively. The artist will develop a work "job " (such as artisans of all life). All bear the label of "auto ". The artists tend to associate and organize. They have no choice because it becomes a collective artisan or "automatically shared ". Not be represented, as before, by the record company or the manager on duty: they represent themselves. Take "class consciousness " over time.
3) The new artist of the music discs will not sell, give away all your music on the internet and will have a presence in major social networks. Recorded at home through home-studios increasingly affordable and distribute its digital formats exclusively on the network. Recorded individual songs to be presented from time to time on the internet. No more Long Play as a concept of closed work.
4) The card of the new artist of the music videos are live performances. This format will provide a common currency for developers and the public. It will be the main card of a group. We also routinely make homemade video clips of their songs, which defers the simplicity and spontaneity.
5) The new musical artist perform the promotion, distribution and merchandising of its music online through intermediary companies. These companies, the vast majority of local and independent character but with a presence in the network, will bloom in large numbers in the next 5 years and its objects will basically be the promotion and marketing in social networks and the Internet in general, prices very competitive. Save work to the artist.
6) The new musical artist seek self-fund their projects through 5-Way:
a) concerts (40% of total revenue)
b) grants and "self-financing " (30% of total)
c) the merchandising of the artist (15% of total)
d) copyright (10% of total)
e) donations from fans, friends and family (5% of total)
Very few artists can live "solely " of music. Most combined his musical career with others of similar nature or paid work.
7) The only music that will generate a hefty business in the future will be the soundtrack recordings for films, video games or advertising and, in direct, gangs "tax ". The small and medium studies will be replaced by home-studios and only a few will continue to record great soundtracks. Proliferate in large number of groups "Tribute " a band of national or international prestige of Achievement in the old model. They will be the main protagonists of future scenarios and a tough team to beat in the circuits. The new artist might seek financing from these new market niches.
8) Fans of new music artists will be unfaithful to his band often demands new material every so often. Artists should offer new songs, videos, merchandise, or interviews with their fans on a regular basis to decide to risk that these migrate with their money to any other group of the millions of artists who meet in the network. Only a few will be true to the band for what artists should establish a close relationship and daily pampering as they will be self-financing basis.
view original
1) The new musical artist is not famous in the world and few are widely known nationally. You can become famous in the circuits of his style and most will have a fan base not more than 1,000 people. Will artists "local ". He died the artist "myth " of the twentieth century.
2) The new musical artist is the director of his own company. He or they will decide the work to develop within the group and must commit in writing to perform them effectively. The artist will develop a work "job " (such as artisans of all life). All bear the label of "auto ". The artists tend to associate and organize. They have no choice because it becomes a collective artisan or "automatically shared ". Not be represented, as before, by the record company or the manager on duty: they represent themselves. Take "class consciousness " over time.
3) The new artist of the music discs will not sell, give away all your music on the internet and will have a presence in major social networks. Recorded at home through home-studios increasingly affordable and distribute its digital formats exclusively on the network. Recorded individual songs to be presented from time to time on the internet. No more Long Play as a concept of closed work.
4) The card of the new artist of the music videos are live performances. This format will provide a common currency for developers and the public. It will be the main card of a group. We also routinely make homemade video clips of their songs, which defers the simplicity and spontaneity.
5) The new musical artist perform the promotion, distribution and merchandising of its music online through intermediary companies. These companies, the vast majority of local and independent character but with a presence in the network, will bloom in large numbers in the next 5 years and its objects will basically be the promotion and marketing in social networks and the Internet in general, prices very competitive. Save work to the artist.
6) The new musical artist seek self-fund their projects through 5-Way:
a) concerts (40% of total revenue)
b) grants and "self-financing " (30% of total)
c) the merchandising of the artist (15% of total)
d) copyright (10% of total)
e) donations from fans, friends and family (5% of total)
Very few artists can live "solely " of music. Most combined his musical career with others of similar nature or paid work.
7) The only music that will generate a hefty business in the future will be the soundtrack recordings for films, video games or advertising and, in direct, gangs "tax ". The small and medium studies will be replaced by home-studios and only a few will continue to record great soundtracks. Proliferate in large number of groups "Tribute " a band of national or international prestige of Achievement in the old model. They will be the main protagonists of future scenarios and a tough team to beat in the circuits. The new artist might seek financing from these new market niches.
8) Fans of new music artists will be unfaithful to his band often demands new material every so often. Artists should offer new songs, videos, merchandise, or interviews with their fans on a regular basis to decide to risk that these migrate with their money to any other group of the millions of artists who meet in the network. Only a few will be true to the band for what artists should establish a close relationship and daily pampering as they will be self-financing basis.
view original
What model dream for the future of music?
I also have my Decalogue:
1) FREE access to the music without limitations or restrictions and free exchange of files among nonprofit. Examples are many: Spotify, Myspace, Youtube, legal exchange of files, etc..
2) segmentation tools and public hearings and proper promotion in the same social networks. The goal is that musicians and fans may be "find " in the social networks effectively. Would avoid "noise ", spam, and time to many in addition to huge expenditure on promotion to the musicians. Promotion available to all artists.
3) Setting up a Committee of Intellectual Property with all sector stakeholders represented. To sit on a table regularly all elements affected: Industry, Management Rights Institutions, Consumers, Internet Associations and Associations of artists. That the public debate in the music sector is encouraged daily through these tables.
4) Enhance Copyright in cases where music is used for financial gain. That the exchange of music and access to it is free and fluid but there is a protection for authors whose music is used for commercial profit. The musician is an actor in the generation of income for a bar, movie or advertisement which punctured his songs. And that took many years to get it right. The concept of sharing and free music is not contradictory to the concept of participation in businesses where the musician is an actor. It's a matter of improving and strengthening the management of our rights as musicians and not confront the fundamental rights of users.
5) Nationalization of rights management organizations. That just charge artists for their work on the concept of copyright (where there is profit), but that amounts to the last penny, public and transparent. Copyright law affects all layers of society, so it is a problem "PUBLIC " not private.
6) That public support is strengthened and professionalized companies that promote the business of the artist through direct sales and merchandising. They are the future pillars of the sector to generate wealth and jobs. The new business model is no longer recorded music as the main entrance. Now the songs are not selling products are promotional products. Then each user to choose freely how to help the musician to live of their music (concerts, shirts, deluxe editions of various formats, donations, etc.)..
7) constant evolution of technology in the "Home-studios. " The industry continues to evolve into effective and high quality equipment for musicians can record at home without any interference, independence and absolute freedom. The goal is to go directly to audiences who are interested in our art. "To make a record for the musician is cheap ".
8) What are empowered to act for the Inspection and that musicians are recruited via ALWAYS Special Regime of Artists. That this scheme is that used by any private developer or public concerts, a show that wants to contract unless the musician or group prefer a legal entity or the Special Scheme for Self Employment. The law so provides, but fraud in the sector is enormous.
9) That the musicians down from the tree, associating, organizing them and coleguien. It is fundamental change in attitude on the artists who start or are not media. We need to understand the way the old model of artist-myth to the new model of artist-Office. Nobody is coming to look for music to fill your pockets with money or fame. That era is over. It is time to become involved in asserting our common interests, without intermediaries.
10) An Act of the right music to reality. Where governing the various figures involved in the business, where music is not considered luxury items and lower the associated VAT, which enhance and regulate the live music circuit ... view original
view original
view original
view original
I do not know what the future holds, nor pretend to guess. I do not know what will happen in the balance of power between industry and users, between artists and fans, between business and art ... but looking back I think it teaches us things for the future. I am among those who think that man is a circle that is always turning on itself, with different costumes and different times, but always by the same sins. The music industry has been sinful and as the song says: "everything in life is paid " (and also stating that I have sinned many times ...).
Today I saw that Promusicae breakfast, the association of music producers and the country's largest umbrella multinationals and indie label industry, has published a website with all the musical groups "vendors ". It's called: www.elportaldemusica.es
They say it is their "response " to piracy and a preventive measure to combat it. Not fit in my amazement. Apart from the usability "of the site and its concept (which I reserve my opinion), record companies and management organizations have not understood what happens.
It is simple to explain (though it has a complex background). Today, music, movies or video games are FREE on the internet. But I say again, with the advent of digital book (which is already raging in the U.S.), the books also begin to be free. And this is an unstoppable reality. Ask the children under 20 years ...
Not all lawyers in multinationals, or trials, or media campaigns, even governments and their laws, have been able to stop the force that has Internet. Examples are hundreds like
it
or
he
other. To curb the so-called file-sharing should prohibit the sharing of files. This would, directly, with the Internet. It is the basis of its existence.
Even in repressive countries can curb the boom that is the Net Do you remember what happened in a dictatorial country like Iran in recent protests by citizen election fraud? Internet is filled with photos and testimonies about the situation. Knowledge is the foundation of freedom.
I'm not saying you're totally agree with this. I think the price they have paid some honest people in the business has been high. And I mean small record stores, workers within the seals, CD duplicators business or professional recording studios and others. For them it was the "hit " real.
There is a clear rule in the economic system by which we operate: "when markets change: Adapt to the market ". And I say again, if the market had not been changed in the last two centuries, we'd still be traveling in machines steam or communicating solely from telegrams.
Enough of complaints and enough financial cost of royalties to pioneering Internet (why do you think advertising has increased or has been deleted Spotify account freemium on Lastfm?). Internet is a very dynamic but is with us 40 years! So, any initiative, requires patience and lodged it posed for a new way to market. Investigate and stop doing.
view original
On the first point, ANY distributor will put the disc in stores unless they are assured that you are investing X in promotion. They will not risk losing money because you agree a percentage of the sale. Of course, the less familiar you are, the more unfair is that percentage ... not to mention the big chains in their outlets: charged me 50% of the final price of the disc into the largest chain in Spain, that it is Anglo-Saxon name of scissors ...
The best part comes when you say that, at most, your disc will be 3 months on store shelves (unless, of course, you pay more or you sell a lot). All the effort for 3 months! competing with artists who have promotion budgets 10 times greater than you. After that ... oblivion.
For this to happen, of course, have to go through the second point: the promotion, perhaps most important in the music industry the boost it will give artists the Yes or the No of "public ". In the "old model " (that they still strive to maintain), you needed at least 30,000 euros for a promotion at national level in Spain. It was the quantity "initial " that used a label "indie " with certain commercial claims to launch an artist. Make a video, a beautiful site, add some ads in media "Indian " (Mondosonoro, Efeeme, building area, etc ...) and conduct a campaign to send press releases to journalists and singles. Little more could be done ... Some data on minimum budgets:
a) 30,000 euros. With this money could radiarte a few weeks in the largest radio formula of our country, but only entered the charts for the queue.
b) € 5,000 could put your video clip for a month on TV's most famous country music (but not the most important times). To this we must add, of course, the realization of a professional video clip at least cost you EUR 5,000-6,000 depending on the producer.
c) 5,000-6,000 euros, a communications agency with experience in the organized sector promotion to you journalists, monitoring during the tour, contact with the multinational chain that organizes tours of presentation if you have distribution, etc.., etc. .
d) Total 6,000 euros to organize a small promotional tour in three cities (Madrid, Barcelona and Zaragoza, for example). Renting a small room, make the "promote " in the city, pay allowances, vans, musicians, technicians and of course cash the concert because you are promocionándote.
d) $ 3,000 could make a decent site but without watermarks. Value plus 2,000-3,000 euros for the promotion "online " of the web.
e) To all this, add the money you can spend on advertisements, merchandising, online viral campaigns, etc..
Of course, the record does not shed all the money "hit ". The promotions were made in stages and often had to do with the "sales " from your CD. If you were good, "more publicity " if not going well, cut the tap dry.
Desktop Publishers When you have neither the money nor the time to do a promotion conditions. If you do a promotion in a position, no distributor will put the disc in stores. If you have no distribution or promotion, anyone can learn this wonderful album you've done ... view original
view original
I like writing entered on the "music industry ". For months I've been this idea. And I will publicly honest, something I have not done so today, maybe for their own benefit. My path is already the minority, the minority who still enjoys wonderful art. But I feel proud. I will tell my "path " or "adventures in the world of the music industry ". Attention turns to come.
Regarding the record companies, my journey with them are summarized as follows:
1) 6 years ago I made my first demo. I sent copies to more than 50 record labels (which I took to select carefully). Only one kindly answered me saying they had no budget for that year. I did not send more models. I lost money and time on this, but I had to do, what remedy was illusion.
2) Two years later (4) I decided to record my first CD-based savings and family support. I think I made a good album but no "bright " (by the way the artists are never happy). I moved heaven and earth. Only God knows. I got three offers through contacts in Madrid and Barcelona which I summarize:
a) Major Label Hometown Madrid, the most important (there are only 4). His offer was to get the disc or record another but to write songs for other artists. The response of A & R for the label was: "you have talent for composition, but not see you as an artist, if you write for us we could move songs to other ". I have not yet sent or a song (the reasons I keep them, perhaps explain another day). Anyway, the A & R who treated me probably gone. They have fired many people for the crisis disc. The figure of "headhunters " has disappeared almost completely.
b) Independent Label with pasta. From Barcelona. They wanted to get my record, spending a good amount of thousands of dollars on promotion (I was told that 30,000 to start) but the contract called for me to give my artistic life for life: 50% of my copyright of the songs released (for always), 20% of the total cache of my performances (for the record, the percentage of sumad manager, promoter, etc.). and give me a miserable 6% from the royalties or profits from the disk. Not only that, I said the idea was to get out in the Top 40 nationally (spoke with people from the radio in Zaragoza and Madrid). Misconception. Do you think my music is Top 40 beef? I think not ... Of course you would pay out on the radio. Or someone thinks that the music comes on the radio formula for its artistic quality? ...
c) Indie Label without pasta but "molona ". Madrid. They liked my record, I said they wanted him out but they had no hard to promote it (what for I want my CD on store shelves do not know if anyone?). That yes, I made a presentation party in Madrid molona sponsored by some people "famous " which is part of its catalog in Madrid. I was recommended to me for making the loot "promote " (to give you an idea, 30,000 euros is the minimum to start). I told them no and politely thanked them for the interest. I do not even bother to see the contract that I might bid ...
So far my relationship with the seals of the old music industry. Tomorrow I will speak from my experience with desktop publishing ( "do it yourself ") was the next step I took.
view original
view original
1) FREE access to the music without limitations or restrictions and free exchange of files among nonprofit. Examples are many: Spotify, Myspace, Youtube, legal exchange of files, etc..
2) segmentation tools and public hearings and proper promotion in the same social networks. The goal is that musicians and fans may be "find " in the social networks effectively. Would avoid "noise ", spam, and time to many in addition to huge expenditure on promotion to the musicians. Promotion available to all artists.
3) Setting up a Committee of Intellectual Property with all sector stakeholders represented. To sit on a table regularly all elements affected: Industry, Management Rights Institutions, Consumers, Internet Associations and Associations of artists. That the public debate in the music sector is encouraged daily through these tables.
4) Enhance Copyright in cases where music is used for financial gain. That the exchange of music and access to it is free and fluid but there is a protection for authors whose music is used for commercial profit. The musician is an actor in the generation of income for a bar, movie or advertisement which punctured his songs. And that took many years to get it right. The concept of sharing and free music is not contradictory to the concept of participation in businesses where the musician is an actor. It's a matter of improving and strengthening the management of our rights as musicians and not confront the fundamental rights of users.
5) Nationalization of rights management organizations. That just charge artists for their work on the concept of copyright (where there is profit), but that amounts to the last penny, public and transparent. Copyright law affects all layers of society, so it is a problem "PUBLIC " not private.
6) That public support is strengthened and professionalized companies that promote the business of the artist through direct sales and merchandising. They are the future pillars of the sector to generate wealth and jobs. The new business model is no longer recorded music as the main entrance. Now the songs are not selling products are promotional products. Then each user to choose freely how to help the musician to live of their music (concerts, shirts, deluxe editions of various formats, donations, etc.)..
7) constant evolution of technology in the "Home-studios. " The industry continues to evolve into effective and high quality equipment for musicians can record at home without any interference, independence and absolute freedom. The goal is to go directly to audiences who are interested in our art. "To make a record for the musician is cheap ".
8) What are empowered to act for the Inspection and that musicians are recruited via ALWAYS Special Regime of Artists. That this scheme is that used by any private developer or public concerts, a show that wants to contract unless the musician or group prefer a legal entity or the Special Scheme for Self Employment. The law so provides, but fraud in the sector is enormous.
9) That the musicians down from the tree, associating, organizing them and coleguien. It is fundamental change in attitude on the artists who start or are not media. We need to understand the way the old model of artist-myth to the new model of artist-Office. Nobody is coming to look for music to fill your pockets with money or fame. That era is over. It is time to become involved in asserting our common interests, without intermediaries.
10) An Act of the right music to reality. Where governing the various figures involved in the business, where music is not considered luxury items and lower the associated VAT, which enhance and regulate the live music circuit ... view original
Manifesto "In defense of fundamental rights on the Internet "
Given the inclusion in the Draft Law on Sustainable economy of legislative changes affecting the free exercise of freedom of expression, information and the right of access to culture through the Internet, journalists, bloggers, users, professionals and developers Internet express our firm opposition to the project, and declare that:
- The copyright can not be above the fundamental rights of citizens, including the right to privacy, security, the presumption of innocence, to effective judicial protection and freedom of expression.
- The suspension of fundamental rights is and must remain the exclusive competence of the judicial branch l. Not a closure without a sentence. This blueprint, contrary to the provisions of Article 20.5 of the Constitution, put in the hands of a non-judicial body, a body under the Ministry of Culture, the power to prevent Spanish citizens access to any website.
- The new legislation will create legal uncertainty around the Spanish technology sector, damaging one of the few areas of development and future of our economy, hindering the creation of business by introducing barriers to competition and slowing its international expansion.
- The new proposed legislation threatens to hinder new creators and cultural creation. With the Internet and the successive technological advances has dramatically democratized the creation and issuance of all types of content that no longer come predominantly from traditional cultural industries, but many different sources.
- The authors, like all workers are entitled to live on his work with new creative ideas, business models and activities associated with their creations. Trying to hold with legislative changes to an outdated industry that can adapt to this new environment is neither fair nor realistic. If your business model is based on the control of the copies of the works and the Internet is not possible without violating fundamental rights, they should find another model.
- We believe that cultural industries need to survive modern alternatives, effective, credible and affordable to suit new social uses, rather than limitations so disproportionate as to be ineffective in that they are pursuing.
- Internet should function freely and without political interference sponsored by groups that seek to perpetuate outdated business models and make it impossible that human knowledge remains free.
- We urge the Government to guarantee by law the net neutrality in Spain, before any pressure that may occur as a framework for developing a realistic and sustainable economy for the future.
- We propose a real reform-oriented intellectual property rights to an end: return to the knowledge society, promote the public domain and limit abuses of the managing bodies.
- In a democracy the laws and their amendments should be adopted after due debate and having consulted all parties involved. It is unacceptable that legislative changes are made that affect fundamental rights in a non-organic law and deals with another matter.
Campaign "I want free " on Facebook
We have launched a campaign on Facebook with the name "I want free ".
Click HERE for the link.
This is the summary of the objectives of the campaign and to whom it is addressed:
"All users and musicians who, in these times, we want to relate directly and without intermediaries. Spotify, Rockola, Youtube, Myspace, LEGAL file sharing ... it is unthinkable today paying for music because music is promotion for the artist. The users want to freely choose the music you want to hear and then if it's worth, pay the artist to see them live (which really shows its worth). It is the most free and relate democratic musicians and users without intermediaries to tell us what we need to think and listen. I want free music! "
On the page will link numerous reports on topics of music, P2P, copyright, downloads, piracy, industry sector, new technologies, emerging groups, and so on. Also, artists or musicians who wish may hang your videos, links or songs to promote themselves.
We believe it is time to contrast the bad information you provide some means of internet and music and the relationship that unites them. The future is already here, let us build more democracy among all cultural and less taxation and Herd Instinct.
I invite you all to participate.
Salud!
This is the summary of the objectives of the campaign and to whom it is addressed:
"All users and musicians who, in these times, we want to relate directly and without intermediaries. Spotify, Rockola, Youtube, Myspace, LEGAL file sharing ... it is unthinkable today paying for music because music is promotion for the artist. The users want to freely choose the music you want to hear and then if it's worth, pay the artist to see them live (which really shows its worth). It is the most free and relate democratic musicians and users without intermediaries to tell us what we need to think and listen. I want free music! "
On the page will link numerous reports on topics of music, P2P, copyright, downloads, piracy, industry sector, new technologies, emerging groups, and so on. Also, artists or musicians who wish may hang your videos, links or songs to promote themselves.
We believe it is time to contrast the bad information you provide some means of internet and music and the relationship that unites them. The future is already here, let us build more democracy among all cultural and less taxation and Herd Instinct.
I invite you all to participate.
Salud!
Promusicae scandal
What of Promusicae and on the web of scandal. I anticipated in the post yesterday.
Enrique Dans denounces today
HERE.
Also in Bandaancha
HERE.
No comment.
Desolation to the music industry (4): the digital future
It comes from the previous post ... ... (last post of the series).
I do not know what the future holds, nor pretend to guess. I do not know what will happen in the balance of power between industry and users, between artists and fans, between business and art ... but looking back I think it teaches us things for the future. I am among those who think that man is a circle that is always turning on itself, with different costumes and different times, but always by the same sins. The music industry has been sinful and as the song says: "everything in life is paid " (and also stating that I have sinned many times ...).
Today I saw that Promusicae breakfast, the association of music producers and the country's largest umbrella multinationals and indie label industry, has published a website with all the musical groups "vendors ". It's called: www.elportaldemusica.es
They say it is their "response " to piracy and a preventive measure to combat it. Not fit in my amazement. Apart from the usability "of the site and its concept (which I reserve my opinion), record companies and management organizations have not understood what happens.
It is simple to explain (though it has a complex background). Today, music, movies or video games are FREE on the internet. But I say again, with the advent of digital book (which is already raging in the U.S.), the books also begin to be free. And this is an unstoppable reality. Ask the children under 20 years ...
Not all lawyers in multinationals, or trials, or media campaigns, even governments and their laws, have been able to stop the force that has Internet. Examples are hundreds like
it
or
he
other. To curb the so-called file-sharing should prohibit the sharing of files. This would, directly, with the Internet. It is the basis of its existence. Even in repressive countries can curb the boom that is the Net Do you remember what happened in a dictatorial country like Iran in recent protests by citizen election fraud? Internet is filled with photos and testimonies about the situation. Knowledge is the foundation of freedom.
I'm not saying you're totally agree with this. I think the price they have paid some honest people in the business has been high. And I mean small record stores, workers within the seals, CD duplicators business or professional recording studios and others. For them it was the "hit " real.
There is a clear rule in the economic system by which we operate: "when markets change: Adapt to the market ". And I say again, if the market had not been changed in the last two centuries, we'd still be traveling in machines steam or communicating solely from telegrams.
Enough of complaints and enough financial cost of royalties to pioneering Internet (why do you think advertising has increased or has been deleted Spotify account freemium on Lastfm?). Internet is a very dynamic but is with us 40 years! So, any initiative, requires patience and lodged it posed for a new way to market. Investigate and stop doing.
view original
Desolation to the music industry (3): Distribution and Promotion
... Part Three of the post ...
After efforts to save your hard get to the famous question: "now what? ... "
Investigate, learn, find out ... and they are two things:
a) need a layout for your CDs
b) you need money for promotion.
After efforts to save your hard get to the famous question: "now what? ... "
Investigate, learn, find out ... and they are two things:
a) need a layout for your CDs
b) you need money for promotion.
On the first point, ANY distributor will put the disc in stores unless they are assured that you are investing X in promotion. They will not risk losing money because you agree a percentage of the sale. Of course, the less familiar you are, the more unfair is that percentage ... not to mention the big chains in their outlets: charged me 50% of the final price of the disc into the largest chain in Spain, that it is Anglo-Saxon name of scissors ... The best part comes when you say that, at most, your disc will be 3 months on store shelves (unless, of course, you pay more or you sell a lot). All the effort for 3 months! competing with artists who have promotion budgets 10 times greater than you. After that ... oblivion.
For this to happen, of course, have to go through the second point: the promotion, perhaps most important in the music industry the boost it will give artists the Yes or the No of "public ". In the "old model " (that they still strive to maintain), you needed at least 30,000 euros for a promotion at national level in Spain. It was the quantity "initial " that used a label "indie " with certain commercial claims to launch an artist. Make a video, a beautiful site, add some ads in media "Indian " (Mondosonoro, Efeeme, building area, etc ...) and conduct a campaign to send press releases to journalists and singles. Little more could be done ... Some data on minimum budgets:
a) 30,000 euros. With this money could radiarte a few weeks in the largest radio formula of our country, but only entered the charts for the queue.
b) € 5,000 could put your video clip for a month on TV's most famous country music (but not the most important times). To this we must add, of course, the realization of a professional video clip at least cost you EUR 5,000-6,000 depending on the producer.
c) 5,000-6,000 euros, a communications agency with experience in the organized sector promotion to you journalists, monitoring during the tour, contact with the multinational chain that organizes tours of presentation if you have distribution, etc.., etc. .
d) Total 6,000 euros to organize a small promotional tour in three cities (Madrid, Barcelona and Zaragoza, for example). Renting a small room, make the "promote " in the city, pay allowances, vans, musicians, technicians and of course cash the concert because you are promocionándote.
d) $ 3,000 could make a decent site but without watermarks. Value plus 2,000-3,000 euros for the promotion "online " of the web. e) To all this, add the money you can spend on advertisements, merchandising, online viral campaigns, etc..
Of course, the record does not shed all the money "hit ". The promotions were made in stages and often had to do with the "sales " from your CD. If you were good, "more publicity " if not going well, cut the tap dry.
Desktop Publishers When you have neither the money nor the time to do a promotion conditions. If you do a promotion in a position, no distributor will put the disc in stores. If you have no distribution or promotion, anyone can learn this wonderful album you've done ... view original
Desolation to the music industry (2): Desktop Publishing
Second part of the post ...
... After a year I decided to record journeys desktop publishing, which is nothing other than "móntatelo yourself " (Independence!). This means two words: work, work, work. You ride your own record label and go through with all expenses. Basically, you're a brave bullfighter in the middle of the square, not knowing bullfighting and no company but the animal that stares you. More curves:
First, start a business. I opted for an SL Badly done. Bad advice. Inexperience on my part, of course. Too much to handle the volume. I lost money and time.
Then I decided to make me independent. Poor but perhaps the only solution. Thus, in addition to my regular work, spent more than 2 years trading in two schemes (self and general) and not helped me to have more social coverage. This translates to 240 euros per month (minimum price) thrown away for 50 months. Do not get paid more if I stay unemployed without work or will accrue to state my contribution to my future retirement. That's the law. It is my "gift " to the Administration (Finance or Social Security call it) that knows no musician nor the concept "collection efficiency " or "equal justice ", just: "You owe me money " .
Anecdotally, tell you that the last tax return I went to pay: 1 '17 euros. I missed the deadline for payment for a few days (my fault) and they had to pay 90 euro fine and my contribution ...(¡¡¿ continuous piece of your coffers ...!!?). A tip: the official on duty not tell your personal movie: not working ... And they say there is much black money ...
When you self-published, except that you may be several in the group (in which case the sum of the disputes that occur between you by sharing tasks or money), spend 70% of their time doing paperwork and more paperwork, paying administrative agencies, high and downs of your social security or technical musicians, and asking for grants, getting contacts and contracts! to ensure the legality of things, looking for people to help you "by the side " because you do not get to everything (you have no money friend!), contacting distributors and promoters to advertise you, riding the Web, blog and social networks (and keeping ...), "asked " designers, photographers and make-up artists to help you, searching for directors, producers and camera for your video or DVD live into fights with managers and booking agencies, into fights with the SGAE, with budgets, working on three sites at once to remove twine and pull forward with your plans, owing money to the bank ... and many others that I forget to mention ...
To all this, you should add your normal work: composing new songs, organize rehearsals, go out and play a bolus, dealing with musicians, with technicians, with the road-manager, producirte disks (you have no money to record with good producers but Paco Ortega tells you he likes you (true story) and above all, the worst thing that ever daft marimba and bells in your head when someone has doubts: "Tuco ask ... "
Finally, the above, you have to add your usual work 8 hours a day and your free time for friends, family, girlfriend ... or simply relax.
In the end, between loans, grants, family allowances, bonuses, extra work, copyright, some concerts and some discs and money received on birthdays, Christmas and feast days, you get paid a disc, a DVD, mount a website and a tour (as well as various other things ...) Well! You sweat, you've suffered and I've puzzled by the fact curro, but mostly you felt misunderstood and bossed around in a new world for you. That's right: you've got what you wanted: to pay a disc, a DVD, set up a website, a tour and a few other things ...
... and then comes the big question: what now? ...
Next chapter: the distribution and promotion of a CD.
First, start a business. I opted for an SL Badly done. Bad advice. Inexperience on my part, of course. Too much to handle the volume. I lost money and time. Then I decided to make me independent. Poor but perhaps the only solution. Thus, in addition to my regular work, spent more than 2 years trading in two schemes (self and general) and not helped me to have more social coverage. This translates to 240 euros per month (minimum price) thrown away for 50 months. Do not get paid more if I stay unemployed without work or will accrue to state my contribution to my future retirement. That's the law. It is my "gift " to the Administration (Finance or Social Security call it) that knows no musician nor the concept "collection efficiency " or "equal justice ", just: "You owe me money " .
Anecdotally, tell you that the last tax return I went to pay: 1 '17 euros. I missed the deadline for payment for a few days (my fault) and they had to pay 90 euro fine and my contribution ...(¡¡¿ continuous piece of your coffers ...!!?). A tip: the official on duty not tell your personal movie: not working ... And they say there is much black money ...
When you self-published, except that you may be several in the group (in which case the sum of the disputes that occur between you by sharing tasks or money), spend 70% of their time doing paperwork and more paperwork, paying administrative agencies, high and downs of your social security or technical musicians, and asking for grants, getting contacts and contracts! to ensure the legality of things, looking for people to help you "by the side " because you do not get to everything (you have no money friend!), contacting distributors and promoters to advertise you, riding the Web, blog and social networks (and keeping ...), "asked " designers, photographers and make-up artists to help you, searching for directors, producers and camera for your video or DVD live into fights with managers and booking agencies, into fights with the SGAE, with budgets, working on three sites at once to remove twine and pull forward with your plans, owing money to the bank ... and many others that I forget to mention ...
To all this, you should add your normal work: composing new songs, organize rehearsals, go out and play a bolus, dealing with musicians, with technicians, with the road-manager, producirte disks (you have no money to record with good producers but Paco Ortega tells you he likes you (true story) and above all, the worst thing that ever daft marimba and bells in your head when someone has doubts: "Tuco ask ... "
Finally, the above, you have to add your usual work 8 hours a day and your free time for friends, family, girlfriend ... or simply relax.
In the end, between loans, grants, family allowances, bonuses, extra work, copyright, some concerts and some discs and money received on birthdays, Christmas and feast days, you get paid a disc, a DVD, mount a website and a tour (as well as various other things ...) Well! You sweat, you've suffered and I've puzzled by the fact curro, but mostly you felt misunderstood and bossed around in a new world for you. That's right: you've got what you wanted: to pay a disc, a DVD, set up a website, a tour and a few other things ...
... and then comes the big question: what now? ...
Next chapter: the distribution and promotion of a CD.
Desolation to the music industry (1): Record Labels
I like writing entered on the "music industry ". For months I've been this idea. And I will publicly honest, something I have not done so today, maybe for their own benefit. My path is already the minority, the minority who still enjoys wonderful art. But I feel proud. I will tell my "path " or "adventures in the world of the music industry ". Attention turns to come. Regarding the record companies, my journey with them are summarized as follows:
1) 6 years ago I made my first demo. I sent copies to more than 50 record labels (which I took to select carefully). Only one kindly answered me saying they had no budget for that year. I did not send more models. I lost money and time on this, but I had to do, what remedy was illusion.
2) Two years later (4) I decided to record my first CD-based savings and family support. I think I made a good album but no "bright " (by the way the artists are never happy). I moved heaven and earth. Only God knows. I got three offers through contacts in Madrid and Barcelona which I summarize:
a) Major Label Hometown Madrid, the most important (there are only 4). His offer was to get the disc or record another but to write songs for other artists. The response of A & R for the label was: "you have talent for composition, but not see you as an artist, if you write for us we could move songs to other ". I have not yet sent or a song (the reasons I keep them, perhaps explain another day). Anyway, the A & R who treated me probably gone. They have fired many people for the crisis disc. The figure of "headhunters " has disappeared almost completely.
b) Independent Label with pasta. From Barcelona. They wanted to get my record, spending a good amount of thousands of dollars on promotion (I was told that 30,000 to start) but the contract called for me to give my artistic life for life: 50% of my copyright of the songs released (for always), 20% of the total cache of my performances (for the record, the percentage of sumad manager, promoter, etc.). and give me a miserable 6% from the royalties or profits from the disk. Not only that, I said the idea was to get out in the Top 40 nationally (spoke with people from the radio in Zaragoza and Madrid). Misconception. Do you think my music is Top 40 beef? I think not ... Of course you would pay out on the radio. Or someone thinks that the music comes on the radio formula for its artistic quality? ...
c) Indie Label without pasta but "molona ". Madrid. They liked my record, I said they wanted him out but they had no hard to promote it (what for I want my CD on store shelves do not know if anyone?). That yes, I made a presentation party in Madrid molona sponsored by some people "famous " which is part of its catalog in Madrid. I was recommended to me for making the loot "promote " (to give you an idea, 30,000 euros is the minimum to start). I told them no and politely thanked them for the interest. I do not even bother to see the contract that I might bid ...
So far my relationship with the seals of the old music industry. Tomorrow I will speak from my experience with desktop publishing ( "do it yourself ") was the next step I took.
Web statistics 1st week
Statistics for the first seven days on the web:
500
visits
(320
unique users)
3:14-average
time on site.
70
downloads of full albums
(201
recommendations submitted by email)
46
users only discharged from the database (real fans).
And with little promotion, it's not bad!