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Translated from: French to English

MEP seeks a trainee standby / intelligence

"" Below I offer transfers for a friend (j 'emphasis on the word friend) who is seeking a dedicated trainee watch and economic intelligence.

Several points I want to add from l 'offers:

  • You will have the opportunity to work with a person of great quality!
  • They work with Keywatch d 'ISCOP, c ' is true to say a monitoring tool company and then an internship with recoverable for all firms travaillenbt under Keywatch.
  • They have knowledge of the day and have done for years. J 've done my first draft day 10 years ago at home.
  • C 'is Toulouse! The pink city. Climate, foie gras, duck breast, the cassoulet. You will work along d 'channel (50 yards). Attention to go can seriously harm your taste for any other city.

"Midi-Pyrenees Expansion is looking for a (e) Trainee Standby and Intelligence

Our Agency:

Midi-Pyrenees Expansion (MPE) is the Regional Development Agency of the Region Midi-Pyrenees. Association Type Act 1901 and funded by the Regional Council of Midi-Pyrenees, MEP works on two objectives: to promote the regional economy and promote business development and jobs. To strengthen its team of analysts, we seek a charge of intelligence and Intelligence.

Your Mission:

Create Field Intelligence (sourcing).

  • Create and optimize profiles standby (standby platform Key Watch).
  • Collect, analyze and disseminate economic information.
  • Achieve newsletter.
  • Participate in the drafting of notes analysis.

Your Profile:

Tray 3 / 5 LAC: University business school, engineering school, specialized school in IE.

  • You are curious, independent and able to work as a team.
  • You practice software watch or control the tools and languages.
  • You know the main engines and search tools on the Internet. You have a good knowledge of new practices on the Web (blogging, RSS feeds ...).
  • You have knowledge about the functioning of enterprises, industrial economics and economic issues.

Your Professional Project:

You want to acquire methods and experience in the watch and IE, analysis and writing in the field of economy and industry.

Terms of Internship:

  • Stage of 6 months to be filled from 1 March 2010
  • Paid internship

Contact Us: Fabrice Gouze - Head of Corporate & Mutations
(e-mail: http://f.gouze midipyr.com @) "


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WEBSEN research a charge d 'études

"" WEBSEN, Institute for Public Review and speeches on the web-based research an Créteil (e) charge (e) study for a full time contract.

The tasks focus on the day before and qualitative analysis and strategic information on the web. Deriving initial training in the humanities, the desired profile will have strong analytical skills-oriented marketing and communications.

The candidate must also have a mastery of English, the practice of other languages is a plus. The heart of WEBSEN business on the web, experience and interest in seeking information on the web and a good knowledge of social networks are important criteria (profile geek welcome).


Openness and adaptability will finally strengths that will allow you to invest in a young start-up dynamics and human scale.


Thank you to send your applications (CV + Cover letter) to: contact@websens.fr


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Search 2010 State of l 'art intelligence solutions

"" On February 19, 2010, at l 'Hotel Scribe, Search will be held in 2010, the slaon professional solutions for advanced research enterprise.

Search is organized by Veillemag and meet again this year vendors, consultants, companies around issues related to the 'access ' s information.

Side vendors and prestaraires, find this year between aute: Brioude SEO, Ixxo, Red Panda, Extender, Knowledge Plaza Jamespost, Jalios, KB Crawl, Exosys, Social Computing.

Subsequent sessions on ETAS l 'art of search, but also intelligence solutions and Knowledge Management will introduce the different:

  • Choosing a search engine? by Gilles Balmisse, Knowledge Consult
  • What strategies publishers? by Frederic Martinet, Actulligence
  • What are the impacts of social networks on our practices? Arnaud Rayrole, Useo
  • What is the Search in 2010: Trends and deciphering. By Marianne Dabbadie, Eval.

J 'il l so ' opportunity to retoruver Search on 2010-8: 30 pm for coffee and 45 at 8 pm for a presentation on the state 's art intelligence solutions.

In this talk I shall return to the various technical and strategic choices that arise Today 'hui publishers before the francophones and ' impact this may have on their development but also l 'impact this may have on businesses who use these solutions.

What 's it ' act of deciding to sell the key benefits in May before, let the customer configure the solution, to sell packages of ready sources 's job to choose the SaaS model or "in The House ", that's just as heavy choice for meaning and sometimes heavy consequences.

C 'is about the choices that I ' bring my views on the current landscape of BI solutions.

So remember well sign up now! (State 's Art: What are the strategies of publishers)

A l 'end of the conference, I am available for one or two professional gatherings. If you want to talk with me about your projects, don 't hesitate to make an appointment now by m ' sending an email.

Go further:

""



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Cycle Course à l 'Ecole de Guerre Economique

"" L 'AEGEE, Association de l ' Ecole de Guerre Economique, launches a series of courses for its members.

J 'will have the pleasure of ' t run a course, February 10, 2010, with a friend, Walter Barbe, responsible for day 2 in Human and Human blogger (www.boitedeveille.fr).

The topic will be: "L 'influence on the Internet ' s practice, the measure does not suffer.

C 'is a mind ' s opening round of this course has been designed as they are unqualified players 's EMA who will lead these courses.

D 'names that will not be foreign to some d ' you will also animate d 'other courses such as:

  • Frederick Datchary, Pikko, who will conduct a course on "The mapping applied to l 'intelligence ", January 27, 2010
  • Camille Alloing, e-reputation consultant and blogger (http://caddereputation.overblog.com) on the topic "E-reputation identify opportunities and measure risk through business intelligence "
  • Aref Jdey, consultant and blogger (www.demainlaveille.fr) on the topic "Social networks: what uses professional? "

A beautiful cycle so kindly organized for members of the 'EAGE, and the pleasure of seeing quality players, all professional, very far from the intellectual discourse on l ' intelligence.

This will be a pleasure for me to talk about issues that most 'current d ' audience share with the participants.

L 'announcement of the conference is on the site ' s EAGE.

ND: soon return Log d 'Actulligence promised ...


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Friend, Bull, and Essilor enlighten us on l 'intelligence

On February 2, 2010, in Lyon, AMI Bull organize a seminar on l ' "intelligence ' s Company ".

At the heart of the new challenges of management and productivity gains of companies still possible in a society crumbling under the information is control its information flows.

What 's it ' act of finding l 'information, that ' it is in the heart 's business or on the Web, to monitor subtle changes in its environment to identify weak signals, or even store l 'information and especially the back, these are new challenges for enterprises Today ' hui. And lead us not deceive ourselves: this is still far from the being acquired for many d 'them.

Friend Software, publishers of specialized software in the 'intelligent d ' firm (or BI whichever you prefer ..), Bull, integrator, invite you to explore best practices to establish a system 's intelligence économique.Agenda

Coffee will be offered at 9 am and the seminar will begin at 9 am 30. It will be made by Pascal Brocard, Senior Regional Mission à l 'EI, Department of l ' Economy 's Industry and l ' job, and will be entitled "L 'State for Business on standby: a policy of increasing territorial "

Then it will be about marketing intelligence, intelligence 's influence and technological and exploratory R & D. This topic will be presented by Virginia Gouthard, responsible for marketing intelligence and Valerie Vincens responsible for ensuring R & D in D 'Essilor.

Following the festivities will be presented by Christopher Marnat, Development Director, AMI and François Laurent, Co-Chairman, Adetem: "Establishment of a comprehensive enterprise: the perception of photovoltaic in Rhone Alpes "

Representatives of Bull will close the session on: "Carrying out a project monitoring and Intelligence 's business: best practices " (by Jean-Michel Rondeau, Project Director, Bull, Dominique pilaster, Sales Engineer Bull,
Edward D 'Halluin, Market Manager, Bull)

And after the direction cakes.

So to recap:

  • Date: February 2, 2010
  • Location: Lyon, Hotel Hilton
  • Starring: Bull, AMI, Essilor
  • Subject: Intelligence 's business intelligence, watch ' s influence, marketing intelligence and ensures R & D: how to carry out his plan?

To s 'only register c ' is here: http://www.bull.com/fr/actu/intelligence-entreprise/


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Archimag destocked its guides

For information, Archimag made a stocking on his practical guide as follows:

No. 28 - Manager and develop its service Infodoc, paper copy at a price of 45 Euros instead of 90 euros TTC

How to audit service, manage its budget, create new information products, build dashboards, team manager? A guide rich returns d 'experience.

No. 31 - Watch and search engine, paper version
45 Euros instead of 90 euros TTC

"If everyone is on the eve of Google, most people don 't actually! Relevance d ' watch does not lie nth quantity of responses. The day is primarily a method. There are the business software 'help ... "

In the latter, some authors you read on the web without doubt but who write off-line:

In short, real sound readings!


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Sindup, platform standby to professionalize

"Sindup, It is now almost two years Sindup s 'was launched on niche platforms before on open sources.

I don 'd ' s also already tested 's time of its launch and if I ' t return c 'is because the solution now offers a professional offer more complete.

Sindup is one of those solutions that integrate a body of qualified and prépatramétrées sources, which are indexed every day.

The customer 's only ' to set up its surveillance of the body in building its queries before.

It 'acts so there ' s an extremely simple tool to take control and operate.

Everything is done so that 's usability is yours and that no ' any user can in minutes set up its strategy yesterday.

Sindup proposes Today 'hui 53 000 sources d ' information all Francophone blogs, forums, sites d 'news, websites and press releases.

C 'is certainly an area that is limited but led to s ' extend to integrating As new sources d 'information. Thus Sindup provides d 'short term integrating the various social networks as a body of sources and longer term, the development of international sources.

Anyone using Today 'hui intelligence platforms where ' s user must set its own sources to monitor know that 's integration of new sources is a major challenge: d ' very first time-and then with l 'optimization is complex. Often l 'integration is generating new sources of noise: the definition of road crawl often remains complex and restrict the pages are often noisy by menus, which gives a Infomration qu ' often requires reworking by cleaning the hand during the validation phase information.

The choice made by Sindup, and check out even more, is préparamétrer sources in the pre-cut and clean up the HTML code to s 'ensure that ' s information is collected "clean " and can easily integrate a process validation and publication without heavy work.

A choice ultimately very relaxing for the watchman. A choice is always the master of its perimeter watch but what good time saver in the end.

Sindup, through its tariff and functional positioning s 'e therefore especially to SMEs wishing to monitor their environment.

On l 'offers precisely Sindup differentiates itself by offering superior general public for free that allows, for example:

  • Submit alerts
  • Save your search filters
  • Sorting your news
  • Share files ensures collaborative
  • Search 's history

The number d 'alerts configurable remains limited.

Sindup also offers a professional version, allowing more accomplished and more easily create reports d 'relatively comprehensive analysis by choosing the type of sources used in the report, the modules d ' analysis (Important Subjects, Benchmarking: Comparison presence of media between multiple entities. Influential Sources: Getting ahead of the most productive sources around d 'a subject breakdown themes: Measurement of ' importance of each topic, breakdown by types of sources: Evaluation and comparison of media presence by the type of sources, History: Evolution over the volume d 'articles on d ' a subject.)

"Sindup,

Example report produced under Sindup (only two modules are shown here)

In its offer professional Sindup also d 'integrate additional sources depending on customer needs.

How Sindup?

Step 1: Realizing its applications (called filters in Sindup)

You choose your theme, you build your boolean query by hand if you know how and if you ut ...

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Synthesio s 'flight to the ' e-reputation

"Syntesio, The first time I 'spoke in c ' was in December 2006. Is already three years. C 'is much to ' s wide web, but if I 'judge by the work done during that time and distance covered, it is said that in Synthesio they must not sleep much ...

A l 'era Synthesio index 18 500 sources, two years later c ' was 100 000 sources who made the documentary corpus and Today 'Today they are 400 000 in 145 countries.

And this is merely 'a small part, and in my opinion not the most important of Evoluton of Synthesio.

But back on Synthesio in more detail.

On December 16, I 've been received by Thibault Hanin that m ' spent a long time for me to present solutions Synthesio, their evolution, all around d 'a computer ' s a good cup coffee.

The core business of Synthesio Today 'hui c ' est l 'e-reputation. Although their initial bids in 2006 / 2007 were much more oriented toward intelligence and the "custom search ", they began refocusing their offer.

Customers Synthesio are two main types:

  • l 'advertiser (l ' company that communicates in short)
  • Communications agencies who Synthesio its offer

Their flagship product, c 'is a dashboard, but attention Dashboard with a capital D. Because in those who say do Dashboards measure are those who say it is and those who offer a dashboard with 30 widgets / trades various indicators and indicators by type of media you choose and integrate by simple drag & drop based your needs.

This product, part and cettte there 's activity, representing 80% of l ' overall activity of Synthesio. A very important therefore that also shows 's enthusiasm for such solutions.

Outside of this offer e-reputation, Synthesio also offers verticalized:

- "Hospitality " dedicated to the business 's hospitality solution built historically with the Accor group, which is a focus on l ' e-reputation of the various channels of 'hotels also offer specific indicators.

- "Sport Track " offers created in partnership with TNS Sport and dedicated to the 'study of the impact of campaigns sponsorship / sponsorship in sport. In addition to the full content of impact, Synthesio also calculate the equivalent value in advertising on the basis of regulated tariffs that 'they have built and that ' they update their database. On this part of its offer, Synthesio account such clients as Foncia on l 'Vendee Globe event, but the Tour de France, and the ' Open Gaz de France.

- "Intelligence " 's offer of services rather dedicated to the watchmen, BI cells and d ' intelligence, Knowledge Managers and Information Officers. Offer on which I don 'dwell long on this bill since it n ' is not necessarily representative of l 'Synthesio activity. And especially since we did not linger on with Thibault.

- So l 'offers Agency offers e-reputation for agencies wishing to receive services Synthesio and their dashboard to offer their clients additional services to their agencies and recommendations d ' communication activities.

So, back on l 'offers e-reputation and thus primarily on the visible part for the customer: Dashboard.

The dashboard has several parts.

L 'a ' s them is devoted to verbatim and allows d 'access ' s all items related to the brand and products. Each of these items has been the 'object ' s qualification specific (language, type of source, date, key for the brand ...)

These articles are from the 400 000 sources indexed daily by Synthesio. These sources also include sources in Chinese, j. ..

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Case study e-reputation - From You to Me

As part of the animation of his blog, Camille Alloing, blogger specializing in e-reputation, has proposed several bloggers, including myself, to respond fairly to a synthetic case study on a fictitious problem management of its e-reputation.

L 's case study ' called "From You to Me " and then continue reading this note I urge you to open the Word document attached. In short, it s 'd act ' a communications company, called Between you and I, who one day discovers that 'a student of communication on his blog, s ' takes to the 'one of its advertising campaigns (somewhat corny) and that the fatal ticket is reviled in the first results of Google on the name of the company.

Responding in the 'ticket comment area, the leader ' s company asking some d 'indulgence and inviting discussion, is being attacked moderate and more beautiful.

Respond to a case study is always a delicate problem. Indeed, in real life and especially in the case of problem of crisis communication and reputation management online, solving the latter depends mainly on successive interactions, the aim being for them and overcome by successive to reach a resolution.

If proposed, the first action is before us: the contested company decided to respond in the comments space normally devoted to this purpose.

The approach now is, in my opinion the first good step for several reasons:

- A priori, the individual has no personal grievance against the company in question except that he obviously did not like an ad campaign on the form.
- The individual does not look like competitors
- The speech although unflattering still reasonable

Every indication has therefore an open approach, open discussion would take a more constructive debate. The only error in the message issued by José is heard of by the individual could change his article.

It is a mistake in my opinion fundamental
- The student feels attacked too quickly
- Ask him to withdraw or amend his remarks to ask is not to assume what he wished to ask him to validate that the attack was unjustified.
- In addition it is possible that the contents have been reissued elsewhere, and the amendment of Article expose the blogger to the criticism of people do not understand his change of position and having the elements to show to what extent it has "subject"

The blogger's reaction is understandable.

At the stage where we leave the case study, the first things to check are extensively:
- The person he had links with the company before: trainee or client?
- The individual is involved: competitor? Intern with a competitor?

One of those tracks would give interesting weapons in the framework of an "amicable": eg contact the competitor in question and informed him that the practices of its students are somewhat limits. The aim is to deport the pressure and do some exercise by having a grip on it. In short, he must qualify before all the parties and determine their identity, challenges of the attack, the accuracy also can be virtually zero.

We consider that the individual is a student who just did not like the advertising campaign in question and wants to know.

What to do at this stage?

First possibility: let it sink ... 4th position in Google certainly is not good but not dramatic when one knows that the click rate is really declining at each position statement. Here, everything depends on what appears in the extract also visible in the list of Google results. The first possibility can be coupled with the flooding technique. Différetns create profiles in social networks linkedin, twitter, facebook, etc. involving all key words "in me Communication" It is unlikely that the blogger concerned monitoring this particular request and we guarantee it will work other than rage against society. Web linking these areas towards each other should easily allow to occupy all the result ...

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E-Reputation: conference indicators and tools

There is little j 'animais a video-conference online (webinar) on l ' e-Reputation for POLEN, Pole Lozérien 's Digital Economy, as part of Thema-ICT meetings.

Program memory:

  • What is (e) and the reputation built?
  • Methods and tools for managing reputation
  • Automate the monitoring company's image
  • Legal remedies to protect the reputation of the company
  • Monitor the image of its competitors

And now, after mature reflection, the media conference that I propose to Slideshare.

Well, you still lack that goes with it, l 'speaker, but you know where to find me.


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